the brands
Beefeater Gin
Beefeater Gin
What Worldwide Cocktail Club did:
WCC has assisted in the re-branding and positioning of this brand since its acquisition by Pernod Ricard. This has taken many forms, including overseeing the design, build and management of the Beefeater stand at BAR.07, organising press events – including the award-winning 24 hour tour concept – and bringing the brand to life to the trade, from bartender parties to cocktail competitions.
